Case Study
Design System
A unified design solution for brand excellence at scale.
Role
Design Lead.
Product
AppelCare Digital Design System.
Teams
Design, Product, Engineering, Content, Production, Accessibility, Strategists, Marketing.
Year
2023 & beyond.
Challenge
Redefine the design process and create consistent customer experiences at scale.
Solution
Established the organization’s first design system as a unified source of truth, bringing clarity and consistency to AppleCare Digital at scale.
Impact
Supported 65+ system customers and partner teams across 12+ experiences, reducing drift, speeding design and review cycles, and helping teams ship with quiet confidence.
A closer look at the problem.
The lack of standardized foundational elements and component usage along with no centralized source of truth has led to inefficiencies and inconsistent user experiences across AppleCare Digital.
Existing process relied on individual expertise and informal reviews, so guidelines lived in people’s heads. That made decisions hard to find, hard to trust, and easy to miss.
Without clear, shared standards, reviews repeated the same basics, slowing delivery and pulling time away from solving critical customer problems.
Over time, inconsistent application led to variations across surfaces. The experiences drifted, which weakened cohesion and lowering confidence in the overall quality.
Existing process relied on individual expertise and informal reviews, so guidelines lived in people’s heads. That made decisions hard to find, hard to trust, and easy to miss.
Without clear, shared standards, reviews repeated the same basics, slowing delivery and pulling time away from solving critical customer problems.
Over time, inconsistent application led to variations across surfaces. The experiences drifted, which weakened cohesion and lowering confidence in the overall quality.
What we designed.
We designed a unified, centralized design system that turned shared foundations, components and patterns into a clear source of truth, helping teams design and build high-quality AppleCare experiences.
The system unifying
AppleCare experiences.
Explore System
Explore System
Impact.
The system strengthened consistency and elevated experience quality across AppleCare Digital. It helped teams move faster, with more clarity and confidence in what they designed and built.
1
The first design system, made real.
We established the organization’s first design system as a source of truth for 65+ system customers and partner teams.
st
12
Consistency people could feel.
Shared standards reduced drift across 12 experiences. The work started to look and feel like one Apple experience.
Quiet confidence. Faster cycles.
A clear source of truth helped teams move through design and reviews with more focus, less rework, smoother cycles, and more momentum.
Decisions became easy to find
Centralized documentation made the “right answer” visible, so teams spent less time hunting for guidance and more time designing.
Reuse became the default mode.
Libraries, starter kits, templates, and conventions made consistency easier to apply and easier to maintain.
Adoption through enablement.
Education and ongoing enablement helped teams build confidence using the system. It became a tool people reached for.
Built to grow over time.
Streamlined workflows and templates made future updates easier. The system stayed ready for what came next.
1
The first design system, made real.
We established the organization’s first design system as a source of truth for 65+ system customers and partner teams.
st
12
Consistency people could feel.
Shared standards reduced drift across 12 experiences. The work started to look and feel like one Apple experience.
Quiet confidence. Faster cycles.
A clear source of truth helped teams move through design and reviews with more focus, less rework, smoother cycles, and more momentum.
Decisions became easy to find
Centralized documentation made the “right answer” visible, so teams spent less time hunting for guidance and more time designing.
Reuse became the default mode.
Libraries, starter kits, templates, and conventions made consistency easier to apply and easier to maintain.
Adoption through enablement.
Education and ongoing enablement helped teams build confidence using the system. It became a tool people reached for.
Built to grow over time.
Streamlined workflows and templates made future updates easier. The system stayed ready for what came next.
Case Study
Design System
A unified design solution for brand excellence at scale.
Role
Design Lead.
Product
AppelCare Digital Design System.
Teams
Design, Product, Engineering, Content, Production, Accessibility, Strategists, Marketing.
Year
2023 & beyond.
Challenge
Redefine the design process and create consistent customer experiences at scale.
Solution
Established the organization’s first design system as a unified source of truth, bringing clarity and consistency to AppleCare Digital at scale.
Impact
Supported 65+ system customers and partner teams across 12+ experiences, reducing drift, speeding design and review cycles, and helping teams ship with quiet confidence.
A closer look at the problem.
The lack of standardized foundational elements and component usage along with no centralized source of truth has led to inefficiencies and inconsistent user experiences across AppleCare Digital.
Existing process relied on individual expertise and informal reviews, so guidelines lived in people’s heads. That made decisions hard to find, hard to trust, and easy to miss.
Without clear, shared standards, reviews repeated the same basics, slowing delivery and pulling time away from solving critical customer problems.
Over time, inconsistent application led to variations across surfaces. The experiences drifted, which weakened cohesion and lowering confidence in the overall quality.
What we designed.
We designed a unified, centralized design system that turned shared foundations, components and patterns into a clear source of truth, helping teams design and build high-quality AppleCare experiences.
The system unifying
AppleCare experiences.
Explore System
Impact.
The system strengthened consistency and elevated experience quality across AppleCare Digital. It helped teams move faster, with more clarity and confidence in what they designed and built.
1
The first design system, made real.
We established the organization’s first design system as a source of truth for 65+ system customers and partner teams.
st
12
Consistency people could feel.
Shared standards reduced drift across 12 experiences. The work started to look and feel like one Apple experience.
Quiet confidence. Faster cycles.
A clear source of truth helped teams move through design and reviews with more focus, less rework, smoother cycles, and more momentum.
Decisions became easy to find
Centralized documentation made the “right answer” visible, so teams spent less time hunting for guidance and more time designing.
Reuse became the default mode.
Libraries, starter kits, templates, and conventions made consistency easier to apply and easier to maintain.
Adoption through enablement.
Education and ongoing enablement helped teams build confidence using the system. It became a tool people reached for.
Built to grow over time.
Streamlined workflows and templates made future updates easier. The system stayed ready for what came next.