Experience
An arc of momentum.
Leading with conscience and clarity.
Grounded in design, strategy, and systems, I bring clarity to ambiguity. I align teams around a shared narrative and translate direction into confident execution with sound judgment. Beyond the product, I help shape the operating rhythm, team culture and influence business outcomes.
I lead thoughtfully, knowing when to challenge and when to support, when to set direction and when to stay curious, and when to get hands-on or create space for others to grow.
My multidisciplinary path lets me move fluidly between vision and constraints, and between systems and storytelling. That range helps me balance creative ambition with business realities, connect ideas across disciplines, and execute designs where human intent and technology work together seamlessly from the first blank page discussion through delivery and into the real world.
Practice
Huge | Apple
Design Director
2020 - Present
Leading product design across the end-to-end AppleCare Digital ecosystem, including the design systems that keep it consistent at scale. My work blends strategy, systems thinking, and creative direction across experiences serving 2.5B+ customers worldwide. I manage and mentor a multidisciplinary team of designers, driving high-craft execution across product, brand, and end-to-end experience.
Eve Prosthetics
Founder
2019 - 2020
Founded Eve Prosthetics to empower pediatric partial limb amputees through modular prosthetic wearables designed for personalization, play, and self-expression. I drove the end-to-end product and go-to-market strategy, defining positioning and designing both the modular system and a digital customization journey.
Volvo
Design Lead
2018 - 2019
Led research and concept development for next-generation EV charging experiences, aligning user needs with Volvo’s business goals around adoption and service design. I directed a 20-person team through cross-functional sprints across commerce and in-vehicle touchpoints, delivering concepts and decision frameworks that earned senior leadership approval to advance into development.
Maria Yee
Design Lead
2018 - 2018
Designed a sustainable product line for compact living, translating research insights into materials, form, and an end-to-end experience aligned to the brand’s market positioning. I also shaped launch storytelling and marketing assets—advertising concepts, storyboards, and a visual communication system.
Ethereal Machines
Founding Design Engineer
2014 - 2016
Built the product from 0 to 1 at Ethereal Machines, designing and manufacturing industrial CNC routers while shaping the company’s vision, product strategy and market narrative. I led end to end across customer discovery, hardware development, packaging, brand identity and go-to-market assets.
Education & Professional Development
MFA Product Design
Savannah College of Art and Design
Savannah, USA
Sep 2016 - Aug 2019
SUS 19 Founder
Y Combinator Startup School
San Francisco, USA
Aug 2019 - Sep 2019
B.E Mechanical Engineering
BMS College of Engineering
Bangalore, India
Sep 2010 - Aug 2014
MFA Product Design
Savannah College of Art and Design
Savannah, USA
Sep 2016 - Aug 2019
B.E Mechanical Engineering
BMS College of Engineering
Bangalore, India
Sep 2010 - Aug 2014
SUS 19 Founder
Y Combinator Startup School
San Francisco, USA
Aug 2019 - Sep 2019
Recognition & Press
Featured on 9To5Mac
Apple
Jan 2023
IDA Gold Design Award
International Design Awards
Aug 2019
European Product Design Award
EPDA by Farmani Group
Aug 2019
Featured on Core77
Core77
Jan 2019
Innovative Project Award
BMSCE, Mechanical Engineering
Aug 2014
National Publication Co-author
NCETEM
Aug 2014
National Cyber Olympiad - Gold
Science Olympiad Foundation (SOF)
Jan 2010
Featured on 9To5Mac
Apple
Jan 2023
European Product Design Award
EPDA by Farmani Group
Aug 2019
Innovative Project Award
BMSCE, Mechanical Engineering
Aug 2014
National Cyber Olympiad - Gold
Science Olympiad Foundation (SOF)
Jan 2010
IDA Gold Design Award
International Design Awards
Aug 2019
Featured on Core77
Core77
Jan 2019
National Publication Co-author
NCETEM
Aug 2014
Experience
An arc of momentum.
Leading with conscience and clarity.
Grounded in design, strategy, and systems, I bring clarity to ambiguity. I align teams around a shared narrative and translate direction into confident execution with sound judgment. Beyond the product, I help shape the operating rhythm, team culture and influence business outcomes.
I lead thoughtfully, knowing when to challenge and when to support, when to set direction and when to stay curious, and when to get hands-on or create space for others to grow.
My multidisciplinary path lets me move fluidly between vision and constraints, and between systems and storytelling. That range helps me balance creative ambition with business realities, connect ideas across disciplines, and execute designs where human intent and technology work together seamlessly from the first blank page discussion through delivery and into the real world.
Practice
Huge | Apple
Design Director
2020 - Present
Leading product design across the end-to-end AppleCare Digital ecosystem, including the design systems that keep it consistent at scale. My work blends strategy, systems thinking, and creative direction across experiences serving 2.5B+ customers worldwide. I manage and mentor a multidisciplinary team of designers, driving high-craft execution across product, brand, and end-to-end experience.
Eve Prosthetics
Founder
2019 - 2020
Founded Eve Prosthetics to empower pediatric partial limb amputees through modular prosthetic wearables designed for personalization, play, and self-expression. I drove the end-to-end product and go-to-market strategy, defining positioning and designing both the modular system and a digital customization journey.
Volvo
Design Lead
2018 - 2019
Led research and concept development for next-generation EV charging experiences, aligning user needs with Volvo’s business goals around adoption and service design. I directed a 20-person team through cross-functional sprints across commerce and in-vehicle touchpoints, delivering concepts and decision frameworks that earned senior leadership approval to advance into development.
Maria Yee
Design Lead
2018 - 2018
Designed a sustainable product line for compact living, translating research insights into materials, form, and an end-to-end experience aligned to the brand’s market positioning. I also shaped launch storytelling and marketing assets—advertising concepts, storyboards, and a visual communication system.
Ethereal Machines
Founding Design Engineer
2014 - 2016
Built the product from 0 to 1 at Ethereal Machines, designing and manufacturing industrial CNC routers while shaping the company’s vision, product strategy and market narrative. I led end to end across customer discovery, hardware development, packaging, brand identity and go-to-market assets.
Education & Professional Development
MFA Product Design
Savannah College of Art and Design
Savannah, USA
Sep 2016 - Aug 2019
SUS 19 Founder
Y Combinator Startup School
San Francisco, USA
Aug 2019 - Sep 2019
B.E Mechanical Engineering
BMS College of Engineering
Bangalore, India
Sep 2010 - Aug 2014
Recognition & Press
Featured on 9To5Mac
Apple
Jan 2023
IDA Gold Design Award
International Design Awards
Aug 2019
European Product Design Award
EPDA by Farmani Group
Aug 2019
Featured on Core77
Core77
Jan 2019
Innovative Project Award
BMSCE, Mechanical Engineering
Aug 2014
National Publication Co-author
NCETEM
Aug 2014
National Cyber Olympiad - Gold
Science Olympiad Foundation (SOF)
Jan 2010