An arc of momentum.
Leading with conscience and clarity.
Grounded in design, strategy, and systems, I bring clarity to ambiguity. I align teams around a shared narrative and translate direction into confident execution with sound judgment. Beyond the product, I help shape the operating rhythm, team culture and influence business as a whole.
I lead thoughtfully, knowing when to challenge and when to support, when to set direction and when to stay curious, and when to get hands-on or create space for others to grow.
My multidisciplinary path lets me move fluidly between vision and constraints, and between systems and storytelling. That range helps me balance creative ambition with business realities, connect ideas across disciplines, and execute designs where human intent and technology work together seamlessly from the first blank page discussion through delivery and into the real world.
Practice
Huge | Apple
2020 - Present
Design Director
Lead product design across the end-to-end AppleCare Digital ecosystem, including customer-facing experiences, generative AI products, internal tools, and design systems. My work blends strategy, systems thinking, and creative direction to serve 2.5B+ customers worldwide and support 95+ internal customers and partners. I manage and mentor direct reports across a multidisciplinary design team, setting direction and maintaining a high bar for craft across product, brand, and end-to-end experience.
Eve Prosthetics
2019 - 2020
Founder
Founded Eve Prosthetics to empower pediatric partial limb amputees through modular prosthetic wearables designed for personalization, play, and self-expression. I drove the end-to-end product and go-to-market strategy, defining positioning and designing both the modular system and a digital customization journey.
Volvo
2018 - 2019
Design Lead
Led research and concept development for next-generation EV charging experiences, aligning user needs with Volvo’s business goals around adoption and service design. I directed a 20-person team through cross-functional sprints across commerce and in-vehicle touchpoints, delivering concepts and decision frameworks that earned senior leadership approval to advance into development.
Maria Yee
2018 - 2018
Design Lead
Designed a sustainable product line for compact living, translating research insights into materials, form, and an end-to-end experience aligned to the brand’s market positioning. I also shaped launch storytelling and marketing assets such as advertising concepts, storyboards, and a visual communication system.
Ethereal Machines
2014 - 2016
Founding Member
Built the product from 0 to 1, designing and manufacturing industrial CNC routers while shaping the company’s vision, product strategy and market narrative. I led end to end across customer discovery, hardware development, packaging, brand identity, digital product design, print and go-to-market assets.
Recognition & Press
Featured on 9To5Mac
Apple
IDA Gold Design Award
International Design Awards
European Product Design Award
EPDA by Farmani Group
Featured on Core77
Core77
Education & Professional Development
MFA, Product Design
Savannah College of Art and Design
Savannah, USA
Y Combinator, Founder
Y Combinator Startup School
San Francisco, USA
B.E, Mechanical Engineering
BMS College of Engineering
Bangalore, India
An arc of momentum.
Leading with conscience and clarity.
Grounded in design, strategy, and systems, I bring clarity to ambiguity. I align teams around a shared narrative and translate direction into confident execution with sound judgment. Beyond the product, I help shape the operating rhythm, team culture and influence business as a whole.
I lead thoughtfully, knowing when to challenge and when to support, when to set direction and when to stay curious, and when to get hands-on or create space for others to grow.
My multidisciplinary path lets me move fluidly between vision and constraints, and between systems and storytelling. That range helps me balance creative ambition with business realities, connect ideas across disciplines, and execute designs where human intent and technology work together seamlessly from the first blank page discussion through delivery and into the real world.
Practice
Huge | Apple
2020 - Present
Design Director
Lead product design across the end-to-end AppleCare Digital ecosystem, including customer-facing experiences, generative AI products, internal tools, and design systems. My work blends strategy, systems thinking, and creative direction to serve 2.5B+ customers worldwide and support 95+ internal customers and partners. I manage and mentor direct reports across a multidisciplinary design team, setting direction and maintaining a high bar for craft across product, brand, and end-to-end experience.
Eve Prosthetics
2019 - 2020
Founder
Founded Eve Prosthetics to empower pediatric partial limb amputees through modular prosthetic wearables designed for personalization, play, and self-expression. I drove the end-to-end product and go-to-market strategy, defining positioning and designing both the modular system and a digital customization journey.
Volvo
2018 - 2019
Design Lead
Led research and concept development for next-generation EV charging experiences, aligning user needs with Volvo’s business goals around adoption and service design. I directed a 20-person team through cross-functional sprints across commerce and in-vehicle touchpoints, delivering concepts and decision frameworks that earned senior leadership approval to advance into development.
Maria Yee
2018 - 2018
Design Lead
Designed a sustainable product line for compact living, translating research insights into materials, form, and an end-to-end experience aligned to the brand’s market positioning. I also shaped launch storytelling and marketing assets such as advertising concepts, storyboards, and a visual communication system.
Ethereal Machines
2014 - 2016
Founding Member
Built the product from 0 to 1, designing and manufacturing industrial CNC routers while shaping the company’s vision, product strategy and market narrative. I led end to end across customer discovery, hardware development, packaging, brand identity, digital product design, print and go-to-market assets.
Recognition & Press
Featured on 9To5Mac
Apple
IDA Gold Design Award
International Design Awards
European Product Design Award
EPDA by Farmani Group
Featured on Core77
Core77
Education & Professional Development
MFA, Product Design
Savannah College of Art and Design
Savannah, USA
Y Combinator, Founder
Y Combinator Startup School
San Francisco, USA
B.E, Mechanical Engineering
BMS College of Engineering
Bangalore, India