Practice
Hero Digital
Design Lead
Feb 2020 - present
Cupertino, USA
Crafting simple customer-facing digital experiences on an embedded team on-site with our client -- a globally recognized and loved brand in the Cupertino area.
Lead Design initiative for Design Standards - a collection of meticulous, systematic design solutions for components and patterns that champion accessibility, localization, and thoughtful consistency.
Implement system design, content strategy, and information architecture; build highly detailed design artifacts; and consult on visual elements, such as icons, patterned styles, and image direction to create optimal solutions with a flexible but systematic approach.
Design, define behavior and oversee technical implementation of high-impact responsive pages, landing states, online design library, and Design Standard guidelines.
Be the voice for the Design team and influence Stakeholders and Leadership to understand and implement key customer success points of view.
Review potential design candidates, conduct interviews, assess relevant skills and cultural fit, and onboard and mentor new hires.
Eve Prosthetics
Founder
Feb 2019 - April 2020
San Francisco, USA
Initiated, designed, and launched interactive and modular prosthetic wearables on which amputee children could doodle, play with LEGOs, or select a design that reflects their inner superhero powers.
Designed an interactive digital experience connecting amputees with designers to create meaningful and personalized prosthetic wearables.
Volvo Car Technology + SCADpro
Design Lead
Sep 2018 - June 2019
Savannah, USA
Researched and developed concepts for the future of Volvo electric vehicle charging, some of which have been approved by senior Volvo leadership for development.
Led a team of 20 student designers for a collaborative partnership through a series of innovative sprints with topics ranging from the future of car online shopping to meal delivery to rear-seat E-gaming experiences.
Developed a detailed and effective machine learning-based decision tree, design guidelines, and engaging interactions.
Maria Yee + SCADpro
Design Lead
April 2018 - June 2018
Savannah, USA
Researched and designed a sustainable product line by reimagining the student dorm experience.
Collaborated on advertising strategy, storyboarding, shooting a commercial, and introduced a visual communication package for the launch.
Ethereal Machines
Founding Design Engineer
Aug 2014 - Aug 2016
Bangalore, India
Designed and manufactured industrial line CNC routers and created a visual brand language for the product portfolio.
Provided a design lens and focused on creating a long-term visionary strategy for the company and the products.
Education
Doctorate of Business
Westcliff University
Irvine, USA
May 2020 - Dec 2024
MFA Product Design
Savannah College of Art and Design
Savannah, USA
Sep 2016 - Aug 2019
SUS 19 Founder
Y Combinator Startup School
San Francisco, USA
Aug 2019 - Sep 2019
B.E Mechanical Engineering
BMS College of Engineering
Bangalore, India
Sep 2010 - Aug 2014
Recognition
IDA Gold Design Award
International Design Awards
Aug 2019
Featured on Core77
Core77
Jan 2019
Innovative Project Award
BMSCE, Mechanical Engineering
Aug 2014
National Publication Co-author
NCETEM
Aug 2014
European Product Design Award
International Design Awards
Aug 2019
National Cyber Olympiad - Gold
Science Olympiad Foundation (SOF)
Jan 2010
Design Expertise
Systems Thinking
Design Intuition
Behavioural Design
Design for Accessibility
Design for Localization
Design for Inclusion and Diversity
Product Design
Interaction Design
Design for AR/VR
Research
Prototyping
User Testing